China 

C&A China, which began operations in 2007, has 66 stores across 21 cities. Internet shopping is growing fast in China. C&A China launched its online platform in March 2014 with good results. Sales revenue has increased fourfold after only three years. E-commerce represents 15% of our retail business in China, achieving a record 300,000 visitors to our online channel every day.

 

Sustainable Products

  • Only a small proportion of the cotton product in China is organic. Working with C&A Foundation and CottonConnect, we are piloting a project in Shandong to support 105 farmers in their transition from conventional to organic cotton. The cotton will be used to make 145,000 T-shirts and 60,000 pairs of jeans.
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  • Man-made cellulosics such as viscose make up 7.5% of the fabric we use and are derived from dissolving wood pulp made from trees. In 2017, C&A China committed to source 100% of our man-made cellulosic fibres from suppliers who have practices in place to prevent ancient or endangered forest products entering their supply chain.
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  • To strengthen our supply network and improve our implementation of the Responsible Down Standard (RDS), our down supply chains in China are subject to careful scrutiny. In 2017, we conducted additional due diligence visits to RDS-certified supply chains to find out where further improvements could be made.
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Sustainable Supply

  • 45% of the suppliers we work with in C&A China we share with C&A Europe. 15 of these suppliers provide 60% of our products in China. We have been working to raise the standards across all our suppliers.
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  • In September 2017, 20 C&A employees from buying, design, marketing, sourcing and sustainability spent two days on a farm in Binzhou learning about organic cotton farming. The team picked cotton, spoke to farm workers and spent time with farm leaders to gain a better understanding of cotton farming in practice.
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Sustainable Lives

  • In China, we saw trust in C&A’s brand improve in 2017, supported by customer recognition of our For the Planet campaign, which generated interest in organic cotton among customers.
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  • 87% of employees in China told us they feel proud of C&A’s contribution on the community, society and environment, and 79% of survey respondents strongly agreed with the statement “I understand how sustainability practices are related to my job.”
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  • C&A China delivered strong sustainability training and communications in 2017, training 118 new employees, 80 colleagues in the buying and design, store management and marketing departments, and launching company-wide online training in August 2017.
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  • C&A China is using WeChat, a popular instant messaging app, to raise awareness and understanding of organic cotton and C&A China’s Sustainability Commitment among its 1,466 employees.
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  • The region also conducted e-learning on the Employee Code of Ethics, with 90% of employees completing the training and test.
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  • Participation in the third year of our Inspiring Women campaign was above 80% in China. A group of employees visited the Beijing SOS Children’s Village on behalf of C&A Foundation to donate funds to the ‘mothers’ working with orphans to provide care, healthcare, education and vocational training.
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  • We launched #WearTheChange, our first global, multi-channel sustainability communications campaign, in China in April 2018.
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