Strengthening communities Making a positive impact on the communities we touch

Many of the countries C&A sources from are disproportionately affected by environmental or social issues, ranging from poverty and extreme gender inequality to extreme weather and disease. All of these issues adversely affect the communities we source from and those where C&A employees live. Many of the countries C&A sources from are disproportionately affected by environmental or social issues, ranging from poverty and extreme gender inequality to extreme weather and disease. All of these issues adversely affect the communities we source from and those where C&A employees live. 

 

To truly strengthen the most vulnerable communities, we have to get to the root cause of these complex challenges. We work in partnership with C&A Foundation to address these challenges and try to bring people on the journey with us. We run volunteer programmes that support local charities, seek to change perceptions and drive societal change. We are also partnering with Save the Children and C&A Foundation to help communities become more resilient and respond to disasters.

“Through Inspiring Women 2017 and the visit to SOS Children’s Village, I got the power and passion of love and life. It helped me and my colleagues find the opportunity to express our deep gratitude to our mothers and help other people in need.”

Ellen Zhao, Regional Manager of Beijing, Xi’an and Zhengzhou stores

Giving back and Volunteering

Disaster Relief

Our 2017 actions

Continue our partnership with Save the Children.

Our 2017 performance

Helping children and families across the world

Over the past three years, C&A Foundation has provided partnership funding of over €10 million to Save the Children. In addition, C&A Europe and C&A Mexico raised a total of €870,800 for Save the Children between March 2017 and February 2018, through cause marketing campaigns, emergency appeals and other initiatives.


Disaster relief

Through our Disaster Risk Reduction programme with C&A Foundation and Save the Children, we're helping communities become more resilient to daily risks and prepare for larger disasters. Between January 2017 and April 2018, our customers donated over €408,000 to help refugees across Europe.

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C&A Together

Between March 2017 and February 2018, C&A Foundation provided funding of €2.9 million to 142 initiatives in 18 European countries. The recipients were chosen by our employees via our C&A Together community giving programme. 

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Regional highlights

We are a company made up of four different regions. Our localised approach empowers each region to act in ways and on issues that matter most to them. This means our employees are involved with product campaigns and programmes that are pertinent in their local market and important to them as individuals, driving deeper engagement.

  • Brazil – In partnership with Instituto C&A, our head office volunteering programme continued into its second successful year. A record 157 employees took part – more than double the number in 2016 – supporting five NGOs that help women, immigrants, refugees and fashion entrepreneurs.
  • China – Our organic cotton baby clothes campaign and T-shirt collection generated interest in organic cotton among customers and employees. In September 2017, 20 C&A employees from buying, design, marketing, sourcing and sustainability spent two days on a farm in Binzhou learning about organic cotton farming. The team picked cotton, spoke to farm workers and spent time with farm leaders to gain a better understanding of cotton farming in practice.
  • Europe – During the Inspiring Women 2017 campaign, 12,801 C&A employees mobilised to make a difference for charities that help women live safe and successful lives.
  • Mexico – Our Commercial teams chose the winners of C&A Foundation and Save the Children’s drawing competition, choosing eight designs from a total of 280 entries from 13 elementary schools in Mérida. Winning designs were printed out in children's shoes and puzzles and sold in all stores across the country. With donations from C&A Foundation for every item sold, the participating schools were equipped with emergency response toolkits and materials.
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