Enabling customers Looking good, feeling good, doing good

For generations, we have been committed to making our customers and their families look good and feel good, every day. Over 2.5 million customers shop with us each day and they trust us to live by our values. We believe they shouldn't have to choose between looking good, feeling good and doing good. They deserve great clothes that have been sourced and made in a way that respects people, the environment, and animals, and at no extra cost. No decision or trade-off should be necessary.

newborn collection


As issues such as climate change and worker safety have become more tangible, they have become more important to our customers. We’re acting on behalf of our customers to make our clothes responsibly, and source our materials with sustainability in mind. One in every two of our cotton products available in-store are made with either organic or Better Cotton. We also offer groundbreaking products such as our GOLD level Cradle-to-Cradle CertifiedTM T-shirt. 

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Listening to our customers


Taking action in-store together

Our 2016 actions

Communicate more about our strategies and progress to connecting with consumers.

Conduct a second consumer research study to measure progress. 

Communicate with customers on sustainability issues like reducing CO2 emissions.

Our 2016 performance

Organic cotton

Our campaigns on more sustainable cotton and denim in Brazil and our more sustainable cotton campaign in China and organic Cotton in Europe engaged customers and helped them understand the difference these products make in more depth. 

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Customer survey

In 2016, we surveyed over 6,000 customers, in partnership with GlobeScan, for the second year running. In unprompted responses, C&A was recognised as the most sustainable retail fashion brand in Brazil, strengthening our leadership position in this important market compared to 2015. Our strong positions in Germany and the Netherlands were confirmed and we have strengthened our scores in China, Mexico and France.

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Who we’re working with

GlobeScan, C2C, RDS

Enabling our customers to make sustainability the norm

Our passion for our customers underpins all that we do and we care deeply about what’s important to them. We work hard on their behalf to create clothing that respects people, the environment and animal welfare, and we actively listen to our customers to understand their concerns and address their priorities and expectations.

We ask ourselves these important questions every day:

  • Have we done everything to create and produce our product in the most sustainable way and ensure durable quality?
  • Are we doing all we can to be open and honest about our business practices?
  • Are we building a responsible and transparent supply chain and leaving a positive impact?
  • Are we creating more sustainable lives for our customers, our employees and our partners all over the world?
  • Are we challenging ourselves to find better more sustainable ways of finding solutions? 

With initiatives such as our organic cotton campaigns in Europe, more sustainable cotton in China and the launch of our new GOLD level Cradle-to- Cradle CertifiedTM T-shirts globally, we are working to address our customers’ concerns for the future. By offering more sustainable products to our customers, and showing what’s possible through innovative affordable everyday fashion, we’re helping to make sustainable fashion the new normal.

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