Women are the driving force behind the apparel industry and our brand. Just as the majority of our customers and employees are women, so are most of the people making our clothes. Yet around the world, women have less access to education, earn less money and are more at risk of violence. But it doesn’t have to be this way. When women are educated, healthy and economically empowered, families and communities can thrive. For two weeks in 2017, our colleagues in C&A stores, offices and C&A Foundation throughout Europe and China celebrated women who have had an important influence on their lives.
Why the Inspiring Women campaign is so important
C&A is committed to improving the situation of women worldwide: in our own company, in our supply network and in communities around the world.
In May 2017, 13,920 employees across C&A Europe and C&A China took part in Inspiring Women, taking selfies and sharing stories of women who inspired them. In China, Italy, Switzerland, Luxembourg, and most of Central and Eastern Europe, the participation rate exceeded 80%.
“My Nan has taught me strength. In the lowest and darkest of days you can always find strength and grow. She is my inspiration, the most beautiful strong woman I know”
Claire Sturmey, C&A Germany (EHO)
Inspiring Women 2017 raised €574,000 for charities supporting women’s safety, leadership and voice. These funds will help approximately 45,000 women in C&A communities.
In China, our employees visited the Beijing SOS Children’s Village on behalf of C&A Foundation to donate funds to the ‘mothers’ working with orphans to provide care, healthcare, education and vocational training.
Across the 2015, 2016 and 2017 Inspiring Women campaigns, C&A employees took 53,355 selfies and raised over €2 million for a total of 70 organisations. We thank them all for their outstanding support.
A new approach: Inspiring World
In 2018, we will launch our next campaign, Inspiring World, encouraging employees to share their stories of a better world. The objective of this campaign is to build C&A employees’ capacity to support our 2020 sustainability goals by engaging them over three years on campaigns aligned with the areas of our strategy: Sustainable Lives, Sustainable Products and Sustainable Supply. We aim to increase employees’ awareness of C&A’s commitment to sustainable fashion and make them feel proud to work for the company.