Sustainable materials Supporting the uptake of sustainable raw materials

Our long-term goal is to help the apparel industry become circular, where our products are designed and sourced with their end of life in mind. Most of our efforts in 2016 focused on achieving our 2020 goals, to ensure that our most important raw materials – cotton, man-made cellulosics and polyester – are the best they can be.  

newborn collection


We are proud of what we’ve achieved this year: making significant progress towards our target of sourcing 100% more sustainable cotton by 2020 and increasing the sustainability of our raw materials. 

More sustainable cotton

Other raw materials

Why sustainable materials are so important

Our clothing is made from a wide variety of raw materials, including cotton, polyester, viscose, wool, linen and leather. We buy so much cotton, polyester and viscose that the way they are grown and manufactured has a significant impact. To ensure the materials we use to make our clothes are more sustainable, we strive to source them from farms and manufacturers that use fewer natural resources, respect nature and people, and ensure the welfare of animals. From sourcing fibres to dyeing fabrics, cutting and sewing clothing, we're working hard to reduce the impacts of our materials and design more innovative products.

The range of impacts for different materials

Who we’re working with

Who we’re working with

How we are making sustainable materials the norm

Using sustainable materials in our products is our way of ensuring our customers look good, feel good and do good by wearing the most sustainable clothing possible. We believe in making our clothing responsibly: creating products that are the best they can be without compromising the welfare of those in our supply chain. To do this, we:

  • Set targets across the business, so everyone has a stake in ensuring our materials meet the highest standards. 
  • Conduct due diligence that goes beyond simply relying on third-party standards.
  • Work with stakeholders and industry leaders who champion best practice to make our products the best they can be. And we don’t stop there – we look to take the industry with us.
  • Use industry and multi-stakeholder developed standards and initiatives rather than develop our own standards and initiatives. We believe common frameworks at a global level are the only way of shifting the whole industry towards best practice.
  • Work to reduce the water and chemical use, carbon and waste impacts of the apparel industry, while ensuring people’s rights in our supply chain are protected.

Read more about cultivating supply and demand for organic cotton in China

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