We believe motivated and engaged employees are the key to C&A's success. Our store staff are the ones who create special relationships with our customers. We need to understand what makes employees feel valued and motivated, so that they can play their part in creating great customer experiences and engaging them in the issues that move them.
We know that sustainability is a key driver of employee engagement: in 2017, this was one of the top five reasons for organisations to invest in their sustainability programmes [SOURCE: BSR/GlobeScan]. Many employees – especially those from younger generations – want to feel a sense of purpose from their work.
Continue to roll out C&A Employee Code of Ethics across our global retail markets.
Ask employees to rate C&A on our contribution on the community, society and environment via the employee engagement survey.
Engage employees worldwide through the inspiring Woman campaign.
Employee engagement remains high
In 2017, a total of 13,920 employees across Europe and China took part in the Inspiring Women event. Some countries achieved an outstanding engagement rate of above 80%. After the event, we saw a significant increase in employee awareness of charities helping women as well as a greater proportion of employees agreeing that C&A operates in a socially responsible manner.
Who we’re working with
Engaging employees to make sustainability the norm
We want employees to be empowered and motivated to build sustainable practices into their day-to-day roles. We believe in bringing out the best in us all, so that together we can bring out the best in our customers, their families and their local communities. Globally, around 82% of employees [SOURCE: GlobeScan Radar 2016] in large companies agree: the more socially responsible their company becomes, the more motivated and loyal they are as an employee. We want to make the most of this opportunity by engaging our employees further through our sustainability initiatives, giving back and assisting in our work on strengthening communities.