Product innovation The new normal of tomorrow

We want to normalise sustainable fashion, and one of the most effective ways to do this is through product innovation. We're constantly pushing the boundaries with our products by expanding the Cradle-to-Cradle Certified™ product range. Beyond our own products, our engagement with Fashion for Good helps to grow and scale innovations across the industry.


C&A was at the forefront of leading best practices – such as chrome-free leather and phasing out the use of PVC and PFCs – that have since become normalised. We hope that the same will happen with circular fashion.

Read more about chrome-free leather and PVC

Our 2017 performance

Finding innovative ways to save water

In Europe, we’ve developed new innovative denim collections that are made with less water. In 2017, we continued our Saving Water Programme that allows us to use 65% less water in the final wash of denim production and brought to market 500,000 pieces for both Men and Ladies.

Read more about our water footprint

Increasing the use of recycled fibres

In December 2016, the first of our recycled denim Ladies’ jeggings hit our European stores. Made from pre-consumer waste left over from the production process, the products contain 20% recycled content certified to the Global Recycled Standard (GRS). Around 200,000 of these garments were sold in 2017.

We also introduced our first recycled nylon products alongside the #WearTheChange campaign in early 2018: around 80,000 pieces of lingerie containing 58% recycled nylon, certified to GRS. Since then, we have introduced outerwear and Ladies’ blouses with recycled polyester certified to the Recycled Content Standard (RCS).