Our global sustainability strategy, launched in 2015, sets 2020 goals for our products, our supply network, and our employees and customers. We developed the strategy with the input of many external and internal stakeholders. Moving beyond materiality matrices, in our global sustainability reports, including this one, we strive to address our most material issues and report with both narratives and KPIs whenever possible.
In 2013, we began a four-phase project to benchmark our current position, determine material issues, and develop a unified approach internally:
Since our initial materiality assessment in 2013, we have continued to review our material issues in the context of stakeholder input and importance to our business. In 2018, we again updated our materiality assessment and consulted four important categories of input:
Drawing from this input, we refreshed our materiality assessment to identify the top material issues — those deemed most important by our stakeholders and for our business. The results, as shown in the chart below, reflect this review and the ways in which the most material issues have been incorporated into our 2020 sustainability goals. Other material issues — such as quality, product safety, and responsible marketing — remain part of our ongoing business approach.
Click or tap a plot point to see the associated goals.