Preferred man-made cellulosics Protecting endangered forests

Viscose (also known as rayon), modal, and lyocell are derived from cellulose made from the dissolved wood pulp of trees. They account for 7.4% of the materials used at C&A during 2018.


Less than 20% of the world’s ancient forests remain in tracts large enough to maintain biological diversity [SOURCE: Canopy]. We have a responsibility to protect what is left, and we need to do it quickly – at current rates, 55% of the Amazon rainforest could be gone by 2030.

We are working with the CanopyStyle initiative to tackle the logging of the world’s ancient and endangered forests, alongside 170 other brand partners. We joined the initiative in 2015 and published our Forest & Fabric policy the same year.


Our global commitment means we are assessing our sourcing of cellulose-based fibres and eliminate the sourcing of fabrics made of pulp from ancient and endangered forests, and other controversial sources.

This includes:

  • Showing a preference for suppliers who are working to preserve endangered forests or use Forest Stewardship Council- (FSC)-certified methods.
  • Training and engaging suppliers on the Canopy Style Initiative, encouraging them to conduct verification audits and share their results publicly.

Responsible environmental management practices in cellulosic production

Raw material sourcing is only one of the many challenges in the production of man-made cellulosics. Production practices are important as well. In 2018, the Changing Markets Foundation authored a roadmap towards responsible viscose and modal fibre manufacturing, outlining the steps needed to address these challenges. 


We are committed to working with the industry and with producers to improve chemical and environmental practices in cellulosic fibre production using the best practices identified in the roadmap, and to helping suppliers remediate current challenges. This includes working with ZDHC on their development of standards and protocols for the viscose industry, collaborating with like-minded brands, and working directly with suppliers on continuous improvement plans. The areas of focus as outlined in the roadmap include regulatory compliance, human rights, raw materials from responsibly managed resources under our Canopy commitment, biodiversity, waste minimisation, greenhouse gas emissions reductions, water impacts minimisation, prevention of water pollution, and other considerations.

Our 2018 performance

We source viscose from only three suppliers: Birla and Lenzing for staple fibre and Enka for filament.  All three companies are third-party-verified suppliers of cellulosics and have been confirmed as ‘low risk’ of controversial fibre. This verification gives us confidence that they have the right practices in place to prevent ancient or endangered forest products entering their supply chain.  In addition, Lenzing and Birla are also committed to the Changing Markets roadmap which is focused on reducing environmental impact in viscose production through the implementation Best Available Control Technology (BACT) and best practices in environmental management.

We have taken the significant step of consolidating our supply to only low-risk suppliers to send a clear signal to the market that we are serious about protecting the world’s forests and the environment.

Currently we source from these factories:


  • Grasim Industries Limited (SFD) , Nagda Birlagram - 456331, Nagda, Madhyapradesh, INDIA
  • Grasim Industries Limited (Grasiline Division) , District - Haveri - 581123, Karnataka, INDIA
  • Birla Cellulosic (A Division of Grasim Industries Limited), Birladham, Village: Kharach, Gujarat, INDIA
  • Grasim Cellulosic Division (A Unit of Grasim Industries Limited), Plot No. 1, GIDC Vilayat Industrial State, PO - Vilayat, District - Bharuch - 392012, INDIA
  • Birla Jingwei Fibres Co. Limited, Chenjiahu Taiping Town, Fancheng District, Xiangyang City, Hubei Province, CHINA
  • Thai Rayon Public Company Limited, 36 Moo 2, Ayuthaya - Anthong Highway, T. Posa, A. Muang Anthung - 14000, THAILAND
  • PT Indo Bharat Rayon, Desa Cilangkap, PO Box No. 9, 41101 Purwakarta, INDONESIA


  • Lenzing Fibers, Werkstrasse 2, 4860 Lenzing, AUSTRIA
  • Lenzing Fibers, Industriegelande 1, 7561 Heiligenkreuz, AUSTRIA
  • Lenzing Nanjing fibers co,.Ltd. Hongshanfine chemical industry park,Nanjing 211511,Jiangsu,CHINA
  • Lenzing Fibers Inc. 12950 Highway 43 N Axis, AL 36505, USA
  • Lenzing Fibers Grimsby Ltd. Energy Park way Grmsby DN31 @TT, UK
  • Lenzing Fibers, P.T South Pasific Viscose Desa Cicadas,Purwakarta 41101,west Java , INDONESIA
  • Lenzing Biocel Paskov a.s, Místecká 762 ,73921, CZECH REP.


  • ENKA GmbH & Co. KG, Industrie Center Obernburg, 63784 Obernburg, GERMANY

Helping to shift the market

The CanopyStyle initiative aims to shift the entire man-made cellulosics market and eliminate the sourcing of fabrics made of pulp from ancient and endangered forests, and other controversial sources. To achieve this, producers must go through the CanopyStyle verification audit and publish their results.

To date, CanopyStyle has confirmed through audits that 28% of the global production of man-made cellulosics is at low risk of sourcing from ancient and endangered forests.An additional four producers, representing 30% of global production, have completed and published their CanopyStyle audit, but have yet to drive improvements in their wood supply chain to be verified as low risk. Canopy also released the ForestMapper tool in late 2018, which will enable us to view where ancient and endangered forests are located and make more informed decisions when purchasing viscose fabrics. Along with more than 100 other companies across various industries, we are committed to using ForestMapper to reduce the risk of sourcing from the world’s ancient and endangered Forests.

Cutting carbon through more sustainable viscose

We estimate that our sourcing of more sustainable viscose in 2018 avoided 62,054 metric tons of CO2e emissions, a reduction of 47% compared to conventional viscose.

Read more about how we reduce our CO2 emissions


Where next?

Rolling out our global commitment

Globally, we will continue to work with suppliers to eliminate the sourcing of fabrics made from controversial sources and train suppliers on the Canopy Style Initiative. We will also work with them to adopt the practices in the Changing Markets Foundation roadmap for cleaner viscose production and continue working with ZDHC on standards for assessing performance that will help to drive further improvement in fibre production.