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China 

C&A began operating in China in 2007. At the end of 2019, it had 66 stores across 23 cities. Internet shopping is growing fast in China. C&A China[1] launched its online platform in March 2014 with good results. Sales revenue increased fourfold after only three years. E-commerce represented 19.2% of C&A’s retail business in China during 2019, achieving record numbers of visitors to the online channel every day.

 

 

[1] C&A China was a subsidiary of C&A AG in 2019-20 and became a licensee during the C&A business year 2020-21.

Sustainable Products

  • Only a small proportion of the cotton produced in China is organic. Working with Laudes Foundation[1] and CottonConnect, C&A China has been piloting a project in Shandong Province to support farmers in their transition from conventional to organic cotton. We have expanded the project with additional farmers, and purchased 80 metric tons of in-transition cotton during 2019 to produce T-shirts and jeans.
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  • In China, C&A has taken the bold step of committing to source 100% of man-made cellulosic fibres from suppliers who have practices in place to prevent ancient or endangered forest products entering their supply chain. 
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  • 100% of the down offered by C&A in China is certified to the Responsible Down Standard.
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[1] In January 2020, C&A Foundation became part of Laudes Foundation. This work started in 2017 under C&A Foundation and continues under Laudes Foundation.

Sustainable Supply

  • C&A China continues to consolidate the supplier base and encourage businesses to achieve A/B ratings. In 2019, 82% of products were sourced from A/B-rated suppliers, an increase of 13% over 2018. Read More
  • In 2019, C&A was recognised by China's most influential environmental NGO, the Institute of Public and Environmental Affairs (IPE), where C&A ranked #3 out of 80 apparel and textile brands and #4 out of 438 companies operating across all industries in China in its annual Corporate Information Transparency Index (CITI).

Sustainable Lives

  • C&A China continues to engage customers with #WearTheChange using localised approaches that connect with the Chinese consumer.
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  • In 2019, C&A China participated in an interview with a reputable media outlet and received organic reposts by 13 other media organisations, helping to spread C&A’s messages about #WearTheChange.
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  • During 2019, C&A China recorded numerous views of WeChat articles featuring #WearTheChange, more than the average for C&A articles, including views by key opinion leaders. Read more
  • In C&A China’s annual employee engagement survey, 88% of employees in China strongly agreed that they feel proud of C&A’s contribution on the community, society, and environment.
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