Global Sustainability Report 2019
Water Contextual and finite
Today, around one billion people live in areas where access to fresh water is scarce. By 2025, two-thirds of the world’s population may struggle to access enough clean water to meet their needs. The apparel industry uses a lot of water across its supply chain, from crop irrigation to wet processes in production, through to customer use. For instance, a simple cotton T-shirt requires the equivalent of three years’ worth of drinking water (2,700 litres) to manufacture and use [SOURCE: WWF]. In a world of shrinking natural resources, we must work together to reduce this level of consumption quickly. Our cornerstone commitment to sourcing more sustainable cotton underpins our approach to water, as more sustainable cotton uses considerably less water than conventional cotton.
How we define our water footprint
The water footprint is an indicator of freshwater use that looks at both direct and indirect water use for any kind of productive activity: for example, growing cotton for the products consumed by an individual or group of individuals or for the activities within a geographic area. It accounts for water consumption and pollution over each phase of the production process and value chain, and includes three components:
- The blue water footprint is the amount of fresh surface or groundwater used to grow a crop or produce goods or services. It is the amount of water evaporated, incorporated into the product or returned to a different location or in a different time period from where it was withdrawn.
- The green water footprint is the total rainfall or soil moisture used to grow plants. It is relevant for products that include agricultural crops, and wood and other forestry inputs, where it refers to the quantity of water either through plant evapotranspiration incorporated into the harvested crop, or both.
- The grey water footprint is a measure of pollution. It is expressed as the volume of water required to assimilate the pollutant load to meet ambient water quality standards. The pollutant that requires the largest assimilation volume is referred to as the critical pollutant and is used to calculate the grey water footprint. If there are both surface and groundwater discharges, the grey water footprint for each discharge is calculated separately.
How we measure our water footprint
Similar to previous years, we have used hybrid LCA to assess our water footprint across our value chain. The analysis demonstrates that the largest water consumption phase is the production of raw materials (64%), followed by intermediate textile goods (29%). Together, they make up 93% of our total combined blue, grey, and green water footprint.
Total water footprint, year-on-year comparison
Source: Aligned Incentives, 2019
Total 2019 water footprint across our life cycle
Source: Aligned Incentives, 2019
Total water footprint across our life cycle, year-on-year comparison
Reducing our water footprint through more sustainable cotton
Sourcing organic and Better Cotton, as well as sustainable cellulosic fibres, has resulted in the following significant reductions in our water footprint:
Blue water:
- Reduction = 352 million cubic meters
- % reduction = 54%
Green water:
- Reduction = 594 million cubic meters
- % reduction = 35%
Grey water:
- Reduction = 151 million cubic meters
- % reduction = 43%
Blue water footprint of C&A’s cotton mix, compared to conventional cotton
Green water footprint of C&A’s cotton mix, compared to conventional cotton
Grey water footprint of C&A’s cotton mix, compared to conventional cotton
Reducing our water footprint through more efficient production
29% of our water footprint is from the production of fabrics, primarily in the dyeing and finishing stages. These stages of production are addressed in our SCM programme where there is a strong focus on chemical use and wastewater treatment.
Where next?
In 2020 we will focus on creating new goals for water efficiency. Through the development of our new sustainability strategy, we will create new contextual goals for consumption in water-scarce regions and enhance our SCM programme through the identification of water discharge goals.
